Less water, energy and chemicals, but not less denim. BRAX address the topic of sustainability with 'Blue Planet. This denim programme combines the conscious use of natural resources with the demand for contemporary fashion. The use of environmentally friendly technologies, washing processes with ozone as well as the use of the latest laser technology in the production of this exclusive denim article significantly reduces the consumption of water, chemical additives and energy. The resulting jeans for women have a proven fit, high-quality features, and a modern look that is also sustainable. A good feeling.